Featuring the latest Diabla designs, Gandia Blasco Group’s Outdoor Catalog 2024

11 January, 2024

In the new outdoor catalog of Gandia Blasco Group, we invite you to inhabit the architecture of the most emblematic cinematic temples with our latest collections.

Gandia Blasco Group’s new Outdoor Catalogue 2024 delves into the question of what makes a space habitable. It emphasizes that habitability extends beyond architecture alone, highlighting the crucial role furniture plays in transforming environments, particularly in outdoor spaces. Under this premise, from Diabla we introduce an inspiring concept for the upcoming season, immersing ourselves in the golden years of cinema to showcase its valuable architectural heritage.


This exploration has prompted us to venture beyond our customary territories, creating extraordinary spaces notable for their cinematic essence and unique proposals. Through evocative exterior scenes, we metamorphose dreamlike temples —once iconic cinemas at the center of vibrant social life during premieres and screenings.

In the Outdoor 2024 Catalogue, we underscore how our latest designs and finishes continue to uphold production processes that generate minimal waste and are easily recyclable at the end of their useful life. These are aspects over which our company maintains greater control due to our semi-industrial manufacturing.



Behind the scenes: we inhabit 5 iconic cinematic shrines in our new campaign

Old Daisy

The Arp series by Made Studio, the Lilly collection by Democràcia Estudio, Plisy and Patoso collections by Alejandra Gandía-Blasco create a leisure area and even an outdoor seating area next to the Old Daisy theater, which, with more than a century of existence in the city of Memphis, is one of the earliest examples of a theater for the projection of motion pictures.


Memphis, Tennessee, United States


Kings Theatre

With the collections Clip by José A. Gandía Blasco Canales, Sail by Héctor Serrano and Valentina Up by Alejandra Gandía-Blasco, we transform the Kings Theatre in New York’s Brooklyn. Originally designed in 1929 as a glamorous cinema and performance hall, this iconic venue imagines together with our brand different relaxation areas that invite you to enjoy its spectacular architecture before, during and after each performance.


Brooklyn, New York, United States


Eastern Columbia

Our cinephile itinerary also stops in the theater district of Los Angeles, where the Eastern Columbia building opened in 1930. The 21st century brought the conversion of this former art deco department store into a residential building, suggesting to us today the possibility of imagining rooftops as pop-up spaces using Trip designs by José A. Gandía-Blasco Canales and Borja García, and visualizing poolside areas equipped with the streamlined 356 collection, by  José A. Gandía-Blasco Canales and Pablo Gironés. In every space, a touch of green from the exuberant plants in the Gobi planters by Pablo Gironés.


Los Angeles, California, USA

Collections: 356, GOBI & TRIP


Le Lumière

La Ciotat, on the French Riviera, has a historical importance in the world of cinema, as it is the place where the Lumière brothers made some of their first film projections. The spacious halls of this cinema that is still alive, Le Lumière, lead us to imagine its surroundings with palatial airs and our unmistakable Diabla touch thanks to the recreation and delight areas designed with the collections Grill by Mut Design, Mareta by Héctor Serrano, Ploid by Romero&Vallejo and La Siesta by Alberto Martínez, Raky Martínez and Héctor Serrano.


La Ciotat, Provence-Alpes-Côte d’Azur, France



RKO Temple Theater

In the fifth and last stop of the tour, the collections Easy by Rocio Gambín, Tuba by Samuel Wilkinson, Vent by Made Studio, Plier by OiKo Design, the Costuras poufs by Teresa Sapey and the Mona tables by the Diabla Outdoor team generate islands for socializing and enjoying small shows in the imaginary outdoor spaces of the demolished RKO Temple Theater in Rochester, an old architectural jewel in the state of New York.


Rochester, New York, United States




New textile finishes that not only stand out for their dramatic strength and high outdoor resistance, but also incorporate an environmental conscience

We introduce a new range of textiles that, in addition to infusing fresh aesthetics into Diabla designs, ensure exceptional performance in outdoor environments. In collaboration with Reviva, an Italian company specialized in creating PET fabrics from recycled plastic packaging, which oversees the entire process from recycling to transforming yarns from color to color, as well as creating designs with the obtained fibers, we add innovative proposals to our fabric collection. Among them, bulky and dense options such as bouclé stand out, along with others that showcase captivating weaves and design patterns. The Reviva Iris (Beige 403, Sand 401, Pink 607, Terracotta 302, Red 306, Domino 406 and Black 200) and Amelia (White 100 and Grey 602) fabric varieties not only elevate aesthetics, but also incorporate environmental commitment and innovation into their DNA.

Diabla and La Commedia dell'Arte in a series of printed fabrics for outdoor use.

Alejandra Gandía-Blasco has designed, in collaboration with a professional musicologist, a collection of fabrics inspired by the harlequins of the Commedia dell’Arte: Pantaleone, Arlequin, Colombina, Pierrot, Lelio and Tartaglia. Its geometric and colorful patterns seek to establish a connection between the playful affinities of this type of theater, witty and improvised, and the casual and fun character of the environments that can be projected with Diabla designs, designed for nomadic lifestyles as well as for domestic and contract spaces.

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