Collections
Xaloc
XALOC is the new collection of outdoor furniture created by Héctor Serrano. This series is characterized by very fine, fluid, and organic shapes that recall 21st-century Modernism. The design, which is reminiscent of the organicism and slender forms of certain artisanal wooden pieces from the Modernist era, is achieved through a complex and experimental development proposal. The XALOC collection translates this subtle aesthetic to a much more industrial and innovative material and process.
The name XALOC, which in Catalan refers to the warm southeast wind (Sirocco), is the inspiration from which the collection draws its fluid and organic, seemingly eroded forms. To achieve these incredibly fine and sinuous structures, the design employs an aluminum casting technique. This material is 100% recycled and recyclable, and offers great durability and outdoor performance. In addition to casting, aluminum injection and extrusion are used for the development of specific parts which, when assembled, create the illusion of a fluid and continuous aesthetic in each furniture piece.
Comprising an armchair, 2 and 3 seat sofas, and four dining table options, XALOC allows for the design of complete living rooms, dining areas, and lounge areas for contract spaces. Its pieces are exceptionally comfortable due to their generous dimensions, even in the upholstered elements. The unique and elegant design means the collection fits well in both residential outdoor settings and indoors.
XALOC stands out for its extensive personalization options. It offers 17 color choices for the lacquered aluminum structures and 20 different finishes for the table tops, making it especially suitable for designing contract spaces. Both its aluminum structures and the textiles and fillings of the upholstered parts offer high performance in outdoor conditions, and its fabrics are removable.
XALOC is the new collection of outdoor furniture created by Héctor Serrano. This series is characterized by very fine, fluid, and organic shapes that recall 21st-century Modernism. The design, which is reminiscent of the organicism and slender forms of certain artisanal wooden pieces from the Modernist era, is achieved through a complex and experimental development proposal. The XALOC collection translates this subtle aesthetic to a much more industrial and innovative material and process.
The name XALOC, which in Catalan refers to the warm southeast wind (Sirocco), is the inspiration from which the collection draws its fluid and organic, seemingly eroded forms. To achieve these incredibly fine and sinuous structures, the design employs an aluminum casting technique. This material is 100% recycled and recyclable, and offers great durability and outdoor performance. In addition to casting, aluminum injection and extrusion are used for the development of specific parts which, when assembled, create the illusion of a fluid and continuous aesthetic in each furniture piece.
Comprising an armchair, 2 and 3 seat sofas, and four dining table options, XALOC allows for the design of complete living rooms, dining areas, and lounge areas for contract spaces. Its pieces are exceptionally comfortable due to their generous dimensions, even in the upholstered elements. The unique and elegant design means the collection fits well in both residential outdoor settings and indoors.
XALOC stands out for its extensive personalization options. It offers 17 color choices for the lacquered aluminum structures and 20 different finishes for the table tops, making it especially suitable for designing contract spaces. Both its aluminum structures and the textiles and fillings of the upholstered parts offer high performance in outdoor conditions, and its fabrics are removable.
Héctor Serrano
Héctor Serrano trained in Industrial Design in Valencia and he founded his studio in London before he graduated from Royal College of Art. It soon became famous thanks to the innovative approach with which Héctor turns everyday products on their head.
“I try to create products and projects with which I feel identified in the most human, emotional and extraordinary way possible. Somehow I combine two seemingly opposite concepts: innovation and familiarity”
