DIABLA TALKS | Nan-Jeong Lee

Nan-Jong Lee 이난정 aka nizinanjjang is one of the most popular Korean influencers: a fashionista with a great taste who has been mastering the art of social media for years. With her unique sense of style, she dresses to turn heads, whether she’s appearing in fashion magazines or top fashion weeks. More than 600 thousand people follow her glamorous life through Instagram, both travelling with her around the world and staying at home in Seoul, surrounded by colorful pieces of art and design.

You became an influencer without planning it. And even before this term became popular for professional content creators in digital media, what is left of that personal journaling spirit with which you started posting on Instagram?

It is full of lifestyle, including fashion values and my hobbies.

Your community has grown to over 600,000 followers. Where in the world does your vision and your voice reach?

Communicating with the world, from fashion to lifestyle. It doesn't matter where.

Your reach is worldwide, from places like Garosu-gil in Sinsa-dong, south of Seoul, an area known for its designer pop-ups and fantastic cafes. What do you love most about your neighborhood and your city?

It is a trendy neighborhood where you can experience many things for the first time. I also love this place as you can meet many designers with strong personalities.

Fashion is your main field, but judging by the images on your feed you have a sixth sense for design and decoration. Is it one of your interests? Who are your favorite designers?

Regardless of the designer, any brand that does creative work is fine. Just like Diabla.

Are fun, fearlessness and audacity the key ingredients, not only in relation to fashion, but also for your style in general?

All categories have something in common. Challenging yet creative actions allow the world of fashion and interior to come together and communicate.

Unexpected combinations are your specialty, with which you have managed to create a unique and distinct style for yourself. What emotions do you want to convey with these contrasts?

Mix and match is about going beyond the trend, so maybe I want to take it where people have been craving. If they follow along, it has been successful, but if some people feel inspired, that's enough.

All the colors of the rainbow appear in your images, in their most vibrant forms as well as in their softer, more powdery shades. What influence does color have on your everyday life?

Color is also like our life. I will start the day with a good feeling every now and then.

Diabla's GRILL table and chairs are at the heart of your home, in the living room. Are you surprised that most of the brand's collections, which are primarily outdoor, also work indoors?

In today's world, that's no surprise. Over the course of the pandemic, the world has developed to a point without distinction between inside and outside.

The signature Diabla pink has become one of your preferred backgrounds on which to photograph your breakfasts and recipes. Do you like to cook?

I always prefer to cook. This is where the family dine together and make memories with the furniture. It has now become an essential.

How do you like to enjoy the outdoors?

I enjoy outdoor activities. However, it is not easy to find a different place like the view of a beautiful European city.

What does your ideal terrace or patio look like?

The encounter with expansive nature like those created by Diabla or the classic French and Italian architecture looks good.

A decade and a style

Minimalism & luxury

A season and a landscape or place

Summer and sea

A color and a texture

White and green, natural texture close to nature

A work of art and an artist

Kaws and Pierre Jeanneret

A song and a memory

The Beatles’ Yesterday, a piece of memory from when I was a kid

Diabla Talks: Nan-Jeong Lee