Diabla Talks: Editorial concept and graphic design – P.A.R16 October, 2021
Whatever they touch turns to gold. Iris Tarraga and Lucía Castro from P.A.R have taken responsibility for the editorial concept and graphic design of our catalogue, which you can download by clicking here. From their studio in Barcelona, they have dedicated themselves to shaking up their field of activity with creativity and freshness. They are masters in combining that disruptive attitude with harmony and balance in their designs, as well as precision in typography and color. Is that maybe why we chose them for Diabla?
Their style is clear and direct, but the loving care they have dedicated to Diabla can be seen in every page. Iris and Lucía are women of great talent that today are letting us take a few minutes to answers some questions, in the company of the lovely Dachshund, called Müller, that accompanies them in their studio.
Iris: Personally, what surprised me most when we first looked into it was the vividness of the tones of the product. And, above all, the worlds and the attitude that the models take on in each of these worlds. The play of symmetries between the models and the product: it is as if each of the images were a work of art.
I: The creative process has been very flexible, at no time have they vetoed anything. From the very first moment they proposed the concept and, from there, we came up with several ideas. It has been very enriching to be able to work in this way, with this level of flexibility, because in the end it brings a value and a conceptual power that links absolutely everything, from the creative process to the design of the collections, the concept of the seasons (which adds value to the use of each collection throughout the year) and the fact of being able to generate these Diabla worlds and see them through a season, with the daring that this entails. It has been a pleasure to work with this flexibility, because in the end it is what gives weight to each of the design decisions that are made.
I: Actually, the moment you become immersed in the whole Diabla world, it is very easy to adapt the editorial piece to that language. For us it has been very natural.
For us, responsibility at a sustainable level is not so much linked to the content, but to the process we have carried out for the elaboration of the catalogue. Above all, we refer to a choice of materials and production that is sustainable. For example, the fact of not using melamine or glues, that the catalogue has a die-cut, that the fastening element is a rope... These types of decisions are what lead us to generate the projects in the most sustainable way possible.