Diabla at Hábitat Valencia 2022 x Kengo Kuma

29 September, 2022

Sobriety and a touch of color. Diabla’s latest proposals to enjoy the outdoors were integrated into the master Kengo Kuma’s ephemeral architecture in Hábitat Valencia 2022.

The project that the emblematic Japanese architect designed for Gandia Blasco Group at the Salone del Mobile in Milan – awarded by the ICONIC AWARDS of the German Design Council in the categories of best ephemeral architecture and innovative materials – has been adapted to our exhibition at Feria Valencia. Reusing the local materials with which the original space took shape and without losing its inspiration in the Mediterranean essence of the company, the stand generated different spaces for the group’s brands through a meandering and organic path delimited by Valencian wooden shutters that, evoking Japanese sudare, hung from the ceiling.

In this unique setting, Diabla had the opportunity to reveal its latest collections to the world, many of which have already been recognized by some of the most important awards in the industry. Examples of these are designs by Alejandra Gandía-Blasco such as PLISY – winner of the DNA Paris Design 2022 Award -, CALCETÍN, PATOSO – winner of the NYCxDESIGN 2022 Award and DNA Paris Design 2022 Award -, and VALENTINA UP – winner of the 6th Iberoamerican Design Biennial Award in the Industrial Design category a Matadero Madrid-.


Those who visited the Diabla space were also invited to discover COSTURAS by Teresa Sapey & Partners, a finalist in the NYCxDESIGN Awards; 356 by José A. Gandía-Blasco and Pablo Gironés, GRILL by Mut Design, LILLY by Democràcia Estudio and the TRIP extension by José Gandia-Blasco and Borja García.

Thank you very much for the support that all the architects, designers, media, collaborators and friends who accompanied us on these special days provided. See you very soon!

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